In a world where smartwatches dominate the fitness tracking market, Casio has decided to take a step back in time, or rather, a step forward with a twist. Their new F-B100W watch is a clever blend of retro design and modern functionality, offering a unique alternative to the Apple Watch and its ilk.
A Classic Makeover
The F-B100W draws heavily from Casio's iconic digital watch designs of the past, particularly the F-91W, which has sold over 100 million units since its launch in 1989. The rectangular resin case, LCD display, and side pushers are all familiar elements, giving the watch a nostalgic feel. However, this isn't just a simple reissue; it's a modern interpretation with a focus on health and connectivity.
Stepping into the Future
Inside the retro exterior lies an accelerometer, a feature more commonly associated with high-end fitness trackers. This addition allows the watch to count your steps and display your daily progress. You can set a step target and even receive reminders to get moving if you've been sitting too long. It's a simple yet effective way to encourage a healthier lifestyle, and the small graph on the LCD screen provides a visual representation of your activity throughout the day.
Connectivity and Convenience
Bluetooth connectivity is another modern feature, linking the watch to Casio's smartphone app. This allows for activity logging and setting adjustments, as well as automatic time correction and world time settings. The find-my-phone function is a handy addition, ensuring you never lose your device. Despite these connectivity features, the watch doesn't require constant charging like many smartwatches. Casio claims the replaceable battery will last approximately two years, a significant improvement over the typical charging intervals of smartwatches.
What's Missing?
The F-B100W doesn't aim to replicate every feature of an Apple Watch. It lacks GPS, a heart-rate monitor, and a bright touchscreen. However, for those who primarily use their watch for timekeeping and basic fitness tracking, this watch offers a more affordable and straightforward option. It's a back-to-basics approach with a modern twist.
Size and Style
The watch's dimensions are remarkably compact compared to most fitness watches, measuring just 8.8mm thick and weighing only 26g. The resin strap even features ventilation slots, catering to active individuals. It comes in two colorways: black and a blue-green option, both of which are listed on Casio's website for £55.
Final Thoughts
Casio's F-B100W is a fascinating blend of old and new. It takes the best of their classic designs and adds a modern health-focused twist. This watch offers a unique alternative to the smartwatch market, providing a simple, affordable, and stylish way to track your daily steps without the need for constant charging. It's a refreshing take on fitness tracking, and I, for one, am intrigued to see how it performs in the market.
